Employment Media & Employer Branding Communications
: ECOM ®

Have you ever wondered? Why, the best employer brands pay lesser than unknown competitors & Why, still, they get the best brains to work for them? Well, strategic Employment Communications & clever Employer Branding factors are at work...

TRC's legacy trade has been Employment Communications – ECOM ® and it has been our key contribution to the MENA Recruitment fraternity with hundreds of successful global campaigns executed for over 250 GCC clients since 2007, clients pertaining to all industry verticals and of varied sizes & ownership variety...

The W?'s of ECOM

ECOM ® is a rare science, it's an amalgamation of deep media & recruitment knowledge woven into one. ECOM's measured dosage, over a defined period, in sync with the TA's media consumption habits, decides the successful outcome of any recruitment campaign. Else both - media budgets & management time would bleed endlessly in quest for the "Right-Hire".

Wise HR & Recruitment Managers engage bright media minds & deploy cutting-edge media strategy to guide every stage of their Recruitment campaign to Hire & Retain the most suited talent for their organisation's.

TRCS WILL PROVIDE TO SUCH DISCERNING CLIENTS...

• Target audience identification & segmentation.
• Communication & creative strategy
• Professional content & JD writing
• Media planning, buying & global operations management
• Ground activation, response analysis & management
• Measuring candidate experience (CX)
• Creating the “yes-factor for the employer brand”

TRC'S EMPLOYMENT COMMUNICATION TOOLS & RECOMMENDATIONS

• ONLINE SOURCING
  Helps in creating and reaching the initial mass, we use General Job-boards & Job postings, Candidate Search, Specific Industry Portals and deploy Google analytics-based lead generation techniques to fine tune the search.
  
  
• SOCIAL MEDIA
  Social Media is indispensable in modern recruitment, be it LinkedIn employer brand optimization, Twitter & Facebook Ads for mass reach within a defined geographic, YouTube videos for Employer branding etc ...
  • However, we deploy specialist tools within the Social Media, such as MailChimp embeds to your social media communication
  • Sending personalized mails to large database
  • Creating lead forms from HubSpot, MailChimp & other social media and directing them onto your jobs
  
  
• PRINT ADS
  Appointment Specials, General Newspapers, Industry Magazines, Newsletters etc., especially recommended for brand visibility & trust for new markets or communication.
  
  
• CLIENT MICRO SITE SOLUTION
  Many employers do not have websites ready for attracting & converging career related traffic and response & tools to manage such traffic including applications, shortlist, interview status.
  
  
• OUTDOOR CONNECT
  Specific client large group connect job-fairs. Industry specific fairs & events participation with recruitment intent, other PR & BTL activities.
  
  
• OTHER ELECTRONIC
  Includes Corporate Branding & Films.

Write to us with your challenges & expectations at Contact Us.